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Blue Dragon set for pounds 4m ad work.(Brief Article)
Oriental-food manufacturer Blue Dragon is to challenge Sharwood's dominance of the market with a pounds 4m investment, which will include heavyweight TV advertising.
The company has hired advertising agency MWO to handle the account following a pitch against three other undisclosed agencies.
The agency has been briefed to develop TV ads, which will air from January 2005. Press and poster advertising will support the push, with a promotional strategy focusing on the 'authenticity' of the brand.
Blue ...
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