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SW Trains seeks brighter image.(south west trains)(Brief Article)
South West Trains (SWT) is embarking on a multimillion-pound advertising campaign in an attempt to restore its battered reputation.
The activity is targeted at opinion-formers and non-users of the network, who SWT believe have a more negative view of the railway than its passengers.
The campaign, comprising TV, cinema and press ads, supports the introduction of ...
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