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Thai Unit of Japanese Ad Agency Hopes to See Billings Grow by 20 Percent.
Mar. 7--Dentsu (Thailand) Co, the local unit of the Japanese advertising agency, projects its billings this year will grow by 20 percent from 2.4 billion baht last year, following an organisational restructuring in January.
The restructuring combined four departments -- strategic planning, public relations, marketing research, and information systems, into one unit called the brand communication division.
It was intended to strengthen operations in a highly competitive market and also to provide a stronger communication service to clients, with the transfer of technology expertise from the parent company in Tokyo.
The 100-year-old Dentsu is ...
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Source: HighBeam Research, Thai Unit of Japanese Ad Agency Hopes to See Billings Grow by 20...