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Thai Garment Producer to Shift Focus from Export to Domestic Market.
Byline: Busrin Treerapongpichit
Mar. 1--Apparel Avenue Co, a major garment producer and exporter, will shift its focus to the domestic market to reduce export risks, according to president Kartchai Jamkajpornkeiat.
He said the company planned to generate half of its revenue from domestic sales within five years, with 10 percent growth projected each year.
All of the company's products are now exported, 70 percent to the United States, 20 percent to Japan and 10 percent to Europe.
Mr Kartchai said the change in policy was needed to manage risks involving uncertainties in external markets. In addition, competition in foreign markets ...
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Source: HighBeam Research, Thai Garment Producer to Shift Focus from Export to Domestic Market.