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Toshiba Pitches to Thailand's Younger Market, Aims to Become Leader by 2005.

Bangkok Post (Bangkok, Thailand)

| February 13, 2003 | COPYRIGHT 2003 Bangkok Post. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

Byline: Sukanya Jitpleecheep

Feb. 13--Toshiba Thailand is rejuvenating its product image to associate more with the younger generation and lifestyle as part of its aspiration to become a leader in the country's home appliance market by 2005.

The new corporate goal is consistent with that of its parent firm, Toshiba Corporation, which aims to lead Asia's home appliance market.

As part of the new campaign, a new line of appliances called Square Root A will be introduced by the end of this year.

Initially, about six home appliances, refrigerators, rice cookers, microwave ovens, hot pots and washing machines produced at the Thai ...

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