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Thai Healthcare Products Distributor Bullish on Marketing Campaigns.
Byline: Nondhanada Intarakomalyasut
Feb. 12--With a new product launch and new promotional activities, SSL Healthcare (Thailand), the distributor of Scholl footwear, Durex condoms and pharmaceutical products, aims to generate 900 million baht in sales revenue this year, an increase of 12 percent from last year.
Scholl footwear and foot care is expected to contribute 650 million baht as it expands, particularly foot-care lines.
Managing director Leigh Taylor said that foot care was not well-established in Thailand, having been positioned between skin care and shoe care.
Out of the 28 billion baht local skin-care market, shoe care ...
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