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Public Relations Firm Banks on Asia for Revenue Growth.

Bangkok Post (Bangkok, Thailand)

| March 14, 2003 | COPYRIGHT 2003 Bangkok Post. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

Byline: Bamrung Amnatcharoenrit

Mar. 14--Amid a shaky global economic climate as tensions mount in the Middle East, public relations firm Weber Shandwick Worldwide is looking to double its revenue out of Asia through a regional reorganisation scheme during the next few years.

The New York-based firm recorded about US$500 million (about 21.3 billion baht) worth of business last year.

Its 12 offices in Asia, including Thailand, is expected to contribute 12 percent of the group's total revenue by year-end, up from 8-10 percent. The US is its biggest revenue earner, accounting for about 50 percent.

Under the plan, each office in Asia will ...

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Source: HighBeam Research, Public Relations Firm Banks on Asia for Revenue Growth.

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