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Executives Urge Thai Advertising Agencies to Act as Partners.
Byline: Bamrung Amnatcharoenrit
Mar. 14--In today's highly competitive business environment, advertising agencies need to make a much greater commitment to ensure the success of their corporate clients beyond just creating a public image, industry executives were told yesterday.
Agencies have to shed their image as providers of advertising services and become marketing partners with clients by offering a total communication services.
As well, the fixed agency fee of 17.65 percent should be replaced by compensation based on work performed and results, a fairer practice for both clients and agencies.
The comments were made by local and ...
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Source: HighBeam Research, Executives Urge Thai Advertising Agencies to Act as Partners.