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Mar. 12--BEC World Plc will upgrade news coverage at its TV 3 station to prevent audiences from shifting to other channels, especially during the prime-time viewing period.
Channel 3 has long been recognised as strong in soap operas and variety programmes but it wants to improve its news programmes, in particular economic and social coverage, and provide more analysis. It will also offer more sports programmes.
The move is in response to the earlier announcements by iTV and Channel 9, which aim to expand their audience base with updated news and variety programmes.
Speaking yesterday at the Stock Exchange of Thailand, BEC World managing ...
Source: HighBeam Research, Thai TV Station Set to Revamp News Lineup.