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Quarterly Advertising Spending Increases Almost 19 Percent in Thailand.

Bangkok Post (Bangkok, Thailand)

| April 12, 2003 | COPYRIGHT 2003 Bangkok Post. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

Byline: Bamrung Amnatcharoenrit

Apr. 12--Thailand's advertising spending jumped 18.79 percent in the first quarter of this year to about 16 billion baht, a performance that was not unexpected as the fallout from the war in Iraq and the Sars health scare had yet to register on the industry.

However, the prospects for the second quarter look less hopeful as the impact of declining spending linked to the war and Severe Acute Respiratory Syndrome takes hold.

Advertising executives recently reduced their growth projection for media billings for 2003 to 8 percent from 10 percent anticipated earlier.

Figures released yesterday by Nielsen ...

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Source: HighBeam Research, Quarterly Advertising Spending Increases Almost 19 Percent in...