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Thailand's Video Research Firm Seeks Clarifications on Bid.
Byline: Bamrung Amnatcharoenrit
Apr. 10--Video Research International (Thailand) Co has asked the Joint Industry Committee (JIC), a grouping of TV station and media buying firms, for clarification over the criteria and bid selection for the provision of a TV-ratings service.
VRIT, a subsidiary of Japan's Video Research Co which is bidding for the multi-million-baht contract, said it was confused by press reports suggesting that some JIC members had raised questions about VRIT's technology for measuring TV ratings in Thai market, though it was the world's 17th largest research firm.
The firm submitted a letter to the JIC yesterday asking the ...
- Thailand's Video Research Firm Seeks Clarifications on Bid.
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Source: HighBeam Research, Thailand's Video Research Firm Seeks Clarifications on Bid.