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Celebrating 150 Years, Levi Strauss Tries to Boost Revenues.
Bangkok Post (Bangkok, Thailand)
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May 03, 2003 |
COPYRIGHT 2003 Bangkok Post. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright
May 3--Levi Strauss, the company that invented blue jeans, turns 150 years old this week as it fights to recharge a legendary brand.
Levi Strauss & Company is marking the anniversary with an exhibition at its San Francisco headquarters showcasing the history of the famed company that got its start selling supplies to Gold Rush prospectors in California.
But the company's huge successes have been tempered by years of slumping sales and a lawsuit by ...
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Source: HighBeam Research, Celebrating 150 Years, Levi Strauss Tries to Boost Revenues.