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Call Centres Key to Quality of Service for Mobile Phone Operator in Thailand.
Byline: Mongkol Jullayothin
Jun. 12--Ask most consumers about the factors in choosing a cellular phone provider, and the answers are invariably network quality, handset and airtime price.
But as penetration rates rise and cellular phones become more of a necessity than a luxury, service quality now looms large in retaining customers.
That is why TA Orange has invested millions of baht in training and technology to establish call centres to field customer queries and provide assistance.
Service quality will be a key factor for consumers in selecting operators, according to Apirak Kosayodhin, chief executive of TA Orange.
"For ...
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