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Thai Liquor Firm Challenges Rival's Dominance.
Byline: Sukanya Jitpleecheep
Jun. 2--Zenith Liquor Co, a Thai liquor firm owned by the Tantivivattanaphan family, is trying to break the long-held dominance of Suwannaphoome Distillery's Regency in Thailand's low-price brandy market with the launch of its Cavalier brand.
In addition to Cavalier, the third-generation distiller sells secondary Scotch whisky Blue Eagle and malt-mixed liquor Crown 99, both of which are targeted for the mass low-price market segment.
Managing director Viroj Chantaramolee said that Cavalier will be the first brandy distilled in Thailand though some grape concentrate will be imported from Europe and mixed with local ...
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Source: HighBeam Research, Thai Liquor Firm Challenges Rival's Dominance.