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Oak develops local roots.(Media Insider)

Music Week

| September 04, 2004 | Douglas, Don | COPYRIGHT 2004 UBM Information Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

The smallest of seven stations in the CN Radio group, Oak 107 FM broadcasts to a TSA of 104,000 in Loughborough, Charnwood and north west Leicestershire. It is the number one commercial station in its area, with a 22% reach though the area is one of the few in the UK in which the leading station is Radio One, which has a 26% reach, possibly because Loughborough has a total of around 20,000 students.

Oak 107FM is, according to station director Don Douglas, "very much a community station".

"We're music-led but we have u very strong local image and are involved in local activities such as the Asian festival Mela and charity events," he says. "There's a fairly large Asian population here and we have a programme for them every Sunday evening.

"We broadcast a fairly even mix of contemporary and classic hits--the best music from the Seventies and the pick of current releases. At the moment we are playing Natasha ...

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