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Oasis debut is reborn on DVD: the DVD version of Oasis's Definitely Maybe will be backed by a massive promotional campaign.(The Plot)
OASIS DEFINITELY MAYBE (BEG BROTHER)
Few DVDs this year will be backed with a marketing campaign of the scale that is being devoted to Big Brother's new Oasis title, Definitely Maybe.
Comprising the full audio version of the album, with documentaries, promos, a "making of" film and much more, adding up to four hours of running time, the set is designed to appeal to the core Oasis fanbase, as well as younger fans, who may have missed the album first time around.
The marketing campaign kicked off a mouth ago, pushing through to the September 6 release, with Big Brother predicting sell-through of up to 20,000-plus units in week one, with a first shipment of 60,000-plus.
Key plans in the campaign have been the servicing of Columbia (live) and Live Forever (live) from the DVD to TV and online to act as promos, with Columbia serviced as a 12" promo to all media. ...
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