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Universal is stepping up its efforts in the rapidly growing AOR and MOR markets by relaunching dormant imprint Globe Records as a stable for new talent in the adult contemporary field.
Universal Music TV managing director Brian Berg is taking the reins of the new vehicle, which he wants to position for "mass-market artists across all genres".
New marketing manager Hans Griffiths, who, in his former role as marketing chief at Jive, braided the careers of Britney Spears and Justin Timberlake, is being drafted in to help.
Berg says the AOR and MOR adult and melodic orientated rock markets, fired by acts such as Jamie Cullum, Katie Melua and Norah Jones, have seen fantastic growth recently and ...