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Borders refit boosts DVDs.(News)
Borders is unleashing a 30m [pounds sterling] spend on a large-scale store opening and refurbishment programme over the next 18 months, which will see music DVD taking a bigger slice of the retailer's offer.
A dozen new stores are ear-marked for development, including sites in Newcastle, Leeds and Norwich, and two new superstores in the Greater London area.
The existing flagship stores in London's Oxford Street and Glasgow's Buchanan Street are already undergoing refits, which Borders UK managing director Philip Downer says will see the retailer increase its "retail footprint" by, 25%, to occupy more than 1m square feet by the end of 2005. "We've found space for more books and DVDs," he adds.
The move, which coincides with the group's sixth anniversary, also sees the retailer address its mix of product lines--"right sizing" with DVD and music DVD, in particular, taking a bigger share of shelf space, largely at the expense of the fading VHS format. which is being reduced.
However, it is not cutting ...
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