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Bangkok Bank Establishes Team of Mobile Marketing Officers for Home Loans.
Byline: Darana Chudasri
Jul. 4--Bangkok Bank has established a team of mobile marketing officers to test a direct-sales concept for home mortgage loans.
Most banks, including Bangkok Bank, rely on dedicated staff at individual branches or head office to market their retail banking products.
But under the pilot program, a dozen BBL executives will work outside of the bank's branch networks and instead deal directly with individual real estate products to promote and process Bualuang housing loan applications.
Ratchanee Nopmuang, a BBL executive vice-president, said the mobile marketing officer team would take a proactive approach in ...
- Bangkok Bank Establishes Team of Mobile Marketing Officers for Home Loans.
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