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Pop Singer to Promote Thai Cosmetics Line.
Byline: Sukanya Jitpleecheep
Aug. 5--U-Star (Thailand) Co, the direct-sale cosmetics venture owned by GMM Grammy chairman Paiboon Damrongchaitham, has recruited pop singer Cataleeya English to help give its products a more cosmopolitan appeal.
The use of the Eurasian singer marks a new marketing approach for the company, which so far has been courting the mass market successfully with luk tung queen Chintara Poonlarp.
During the past two months, Miss Chintara has helped increase sales of U-Star's Colour Studio collection five-fold.
The company's latest TV commercial, entitled Shining, will begin airing on Thursday. Oriented toward the ...
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Source: HighBeam Research, Pop Singer to Promote Thai Cosmetics Line.