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Thai Advertising Agency Sees Niche in Telecoms.
Byline: Bamrung Amnatcharoenrit
Oct. 4--SC Matchbox Co, the advertising agency for leading mobile phone operator Advanced Info Service Plc (AIS), aims to become a specialist in producing telecom advertising.
The goal was reinforced after the company won seven awards in the office equipment and telecom category of the 27th Top Advertising Contest of Thailand (Tact Awards) last week.
The prospects for the 12-year-old company improved after AIS ads topped the competition this year. Competing mobile phone operator TA Orange led in ad bookings as well as taking most creative awards last year.
For SC Matchbox, a unit of Shin Corporation, key ...
- Bangkok Post, Thailand, Insider Column.
- Newspaper article from: Bangkok Post (Bangkok, Thailand) (via Knight-Ridder/Tribune Business News) July 2, 2002 700+ words
...has one ad agency, SC Matchbox, among his business...might have noticed that SC Matchbox has done quite well...perhaps the success of SC Matchbox has been too high...net To see more of the Bangkok Post, or to subscribe to...
- Bangkok Post, Thailand, Company Reports Column.
- Newspaper article from: Knight Ridder/Tribune Business News August 11, 2003 700+ words
Bangkok Post, Thailand Knight Ridder...subsidiary had employed SC Matchbox as the agency to produce...plan. To see more of the Bangkok Post, or to subscribe to the...bangkokpost.com (c) 2003, Bangkok Post, Thailand. Distributed...
- Bangkok Post, Thailand, Business Briefs Column.
- Newspaper article from: Knight Ridder/Tribune Business News July 8, 2003 700+ words
Bangkok Post, Thailand Knight Ridder...Thailand (Tact) Awards are SC Matchbox with 151, BBDO Bangkok...times. To see more of the Bangkok Post, or to subscribe to the...bangkokpost.com (c) 2003, Bangkok Post, Thailand. Distributed...
- Thai Advertising Agency Sees Niche in Telecoms.
- Newspaper article from: Knight Ridder/Tribune Business News October 4, 2003 700+ words
...Amnatcharoenrit, Bangkok Post, Thailand Knight...News Oct. 4--SC Matchbox Co, the advertising...the same time. SC Matchbox often faces difficulties...85 percent of SC matchbox's billings come...see more of the Bangkok Post, or to subscribe...
- Bangkok Post, Thailand, business briefs column.
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