World: Media Analysis - HBO set to storm Emmys with its hit dramas and comedies.

Audiences and advertisers are flocking to the US giant's shows. Lucy Aitken reports.

Home Box Office, the US cable channel which introduced us to Carrie Bradshaw's eccentric wardrobe and Tony Soprano's two families, is preparing to clean up at the Emmys in Los Angeles on 19 September. The Time Warner-owned, subscription-led channel has received a staggering 124 nominations, trouncing America's more traditional networks NBC (64), CBS (44), ABC (33) and Fox (31).

The Sopranos, which has attracted 20 nominations this year, has been nominated for 'most outstanding drama series' for the fifth time, and this year it is widely tipped to win. Robin Kent, the chairman and chief executive of Universal McCann in New York, is certainly cheering for it.

'The Sopranos is due this time; this last series has been …