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Pittsburgh Post-Gazette Company in the Spotlight Column.
Byline: Stephanie Franken
Nov. 19--CHOOSING YOUR TUBE TIME: Jovio touts 'televisionary' service that lets viewers view what they want.
On the seventh floor of The Century Building, Downtown, a huge, grinning cartoon character with television screens for eyes keeps watch over the lobby of Jovio Inc.
The character's eyes reflect the start-up's vision of a future in TV -- specifically, in the emerging industry of "time-shifted television."
It's a market that several companies are approaching in different ways but with similar goal: giving consumers the ability to watch network or cable television shows on their own timetables, not the networks' -- and making some money in the process.
"TV is huge, and time-shifted TV is the next thing. It's going to happen, and it's going to happen in a big way," said Derek Minno, Jovio's chairman and chief executive officer. Minno, …
