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Advertising Age Magazine Gives Target's Ads Top Award.
Byline: Jim McCartney
Dec. 12--Advertising Age magazine has proclaimed Target Corp. its Marketer of the Year for 2000 for Target's advertising campaign, which it says successfully refashioned the retailer's identity as a "funky, retro pop culture place" in the consumer's mind.
The magazine argues that Target has established its red-and-white bull's-eye logo as a national icon in a class with the Nike swoosh and McDonald's golden arches. The accompanying story cites George Strachan, a retail analyst with Goldman Sachs, who credits Target's "fun and catchy" campaign with reinventing "the whole discount category."
Ad Age singles out for praise Target's "Bull's Eye World" campaign, featuring happy models serving red target-shaped molded Jell-O, dancing in a Target logo wallpapered room wearing Target logo pattern outfits to the tune of Petula Clark's 1966 hit "Sign of the Times."
Essentially, Target's branding campaign exudes a cheap chic done tongue-in-cheek. To support its fashion image, ...
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...there has been speculation that Target might buy some of the real estate...new, said Carolyn Brookter, a Target spokeswoman. Target, which operates 688 stores in...the World Wide Web site of the Saint Paul (Minn.) Pioneer Press. Point...
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...over the possible public purchase of the Target Center arena. Minneapolis Mayor Sharon...Timberwolves stay in Minnesota, playing at the Target Center," Stern said. Wolfenson and...owns the Metrodome, to take over the Target Center. The proposed deal offers Wolfenson...
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...00 pm at 360 Colborn Street, Saint Paul, MN 55102. Saint Paul's SWS transmitter will automatically...such as Best Buy, Audio King or Target. The SWS transmitters can be...future," Richards explained. "Saint Paul school officials have expressed...
