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How to Create a Sub Site Business Execs Love So Much That Raising the Price Doesn't Cause a Blip.(subscription sites)
CHALLENGE: Phil Binkow, CEO Financial Operations Networks, doesn't come from publishing. He had no idea of how to start a business information company.
But, after he sold his electronic payment processing business to a large public company a few years ago, he was consumed with the entrepreneurial itch to launch something new. And, his old team of techies and customer service pros wanted to share the ride.
Binkow's first company had served accounts payable departments for large Fortune 1000 companies. He'd noticed for years that "informationally all of AP was underserved. IOMA put out a really good monthly newsletter, and there was an association, but ...
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