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What are the best practices in gathering marketing feedback from customers and prospects?
GE Energy's Voice of the Customer (VOC) program uses three specific tactics to ensure the company maximizes relations with the organizations it serves globally. We talked with Mark Dudzinski, General Manager of Marketing, to learn how the program works: -> Tool #1. Customer Discovery Process
Customer Discovery involves an in-depth exchange of data between a customer company and GE Energy. "We meet with a customer with a prepared agenda," Dudzinski says. "It's a high level meeting with our customers to speak to them about their concerns about the direction the markets are going, their concerns about optimizing their specific performance."
Dudzinski invites VP level members from each company: people from the corporate office, from headquarters field …