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Renault is introducing its new small five-door hatchback, the Modus, into the UK with advertising emphasising the model's user-friendly appeal which asks: 'Grow Up. Why?'
Publicis has produced the multimedia campaign to introduce the Modus, which will sit between the Clio and the Megane in the car-maker's portfolio.
The campaign, which launches in the UK this week with a 60-second TV and cinema ad, will also embrace press, direct mail, e-mail and viral gaming. It has been developed by Publicis Conseil in Paris and Publicis Dialog.
Set in an office, the film features workers disrupting meetings and wrestling with each other in a race to get to the …