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A GOLDEN FUTURE?(Competition)(McDonald's sponsors for champ car world series)
There is no doubt CART and its reformation as the Champ Car World Series has had a tough couple of years. Yet after its race in Montreal, where the series again drew in excess of 100,000 fans for the weekend, Champ Car shows all signs of succeeding where many thought it would fail.
The value of the new McDonald's relationship for the series (below) will ultimately be demonstrated next season and beyond; its real potential varies depending on whom you ask and how it gets spun. Still, the relationship is significant and the chatter in the Montreal hospitality tents indicates more is on the way. At the least, doubts about Champ Car's buoyancy-or the commitment of its new owners-should be quelled.
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Perhaps now we know one reason team owner Carl Haas passed on an offer to join the rival Indy Racing League (AW, Aug. 30). For weeks the rumor floated that McDonald's would join the Champ Car World Series in some large capacity. In so doing, Mickey D's represents the first significant new marketing partnership Champ Car has arranged in years.
On Friday before the Montreal race, McDonald's announced it signed as the series' official fast food restaurant through 2006. The world's largest restaurant chain will also remain as primary sponsor of one of Newman-Haas Racing's Champ Car entries through 2007.
What does it mean to be the official fast food restaurant, and how much will McDonald's spend? "We never discuss financials,'' said John Lewicki, the company's senior director of alliance marketing. "You'll see some results of this for the balance of this year, but really we are getting our plans in place for a kickoff in 2005.''
McDonald's joined the series last season, when it was still CART, as part-time sponsor of one of the Newman-Haas cars. It signed on with the team full time this season. Clearly, the latest deal was personally influenced by Newman-Haas co-owner Paul Newman, who supplies McDonald's with salad dressing and other products through his Newman's Own nonprofit company.
- Canary Fund Launches New Collaborative Model Aimed at Early Detection of...
- News wire article from: AScribe Medicine News Service October 27, 2004 700+ words
...including research grants, scholarly symposia, post-doctoral fellowships, and a sponsorship relationship with Champ Car and Champ Car World Series. Canary Fund is building a collaborative model for early detection research to bring together physicians...
- Kangaroo Capital Signs Licensing Agreement with Champ Car World Series.
- Press release article from: PR Newswire May 13, 2004 700+ words
...new licensing agreement with Champ Car World Series LLC involving the Kangaroo...availability in 2003. For fans of the Champ Car World Series, one of the main attractions...turbocharged race cars of the Champ Car World Series. At Champ Car races...
- iRise Joins Champ Car World Series As An Official Sponsor.
- Press release article from: Business Wire February 8, 2007 700+ words
...be an official sponsor of the Champ Car World Series and will be the official...software simulation supplier to the Champ Car World Series. (sted ...official software simulation supplier to the Champ Car World Series.) The corrected release...
- Champ Car World Series and Graham Rahal Announce 'Hands On The Wheel' Global...
- Press release article from: PR Newswire August 15, 2007 700+ words
...Rahal, speaking on behalf of the Champ Car World Series and his fellow drivers...and all other drivers in the Champ Car World Series and Champ Car Atlantic...not be a distracted driver." Champ Car World Series President and CEO Steve...
- Sherwin-Williams Automotive Finishes: official finishes of Champ Car World...
- Magazine article from: Paint & Coatings Industry September 1, 2006 700+ words
...and visual excitement to the Champ Car World Series. At a joint press conference...Official Automotive Finishes of the Champ Car World Series and the Atlantic Series...partnership as a proud sponsor of the Champ Car World Series, the most exciting form...
- Champ Car Announces 14 Dates for Bridgestone Presents The Champ Car World...
- Press release article from: PR Newswire October 28, 2004 700+ words
...2004 Bridgestone Presents The Champ Car World Series Powered by Ford season...beginning of a new one, and the Champ Car World Series today marked the start...welcomes three new events to the Champ Car World Series. Edmonton, Alberta...
- McDonald's(R) Becomes Official Fast Food Restaurant of Champ Car World Series.
- Press release article from: PR Newswire August 27, 2004 700+ words
...Aug. 27 /PRNewswire/ -- The Champ Car World Series and the world's leading...the Bridgestone Presents The Champ Car World Series Powered by Ford, which...build a solid future for the Champ Car World Series. What could be better...
- 12-YEAR ITCH; The IndyCar/Champ Car war is over.(Fan Guide)(Indy Racing...
- Magazine article from: AutoWeek CAVIN, CURT March 3, 2008 700+ words
...warring Indy Racing League and Champ Car World Series agreed to make a single...next day, after Gerald Forsythe, Champ Car's other majority owner, signed...will include a host of familiar Champ Car teams. As of AutoWeek's deadline...