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Expansion on hold, focus changing for Thai slimming centre.
Byline: Sukanya Jitpleecheep
Sep. 4--Body Shape Corporation, the slimming centre owned by Pranee Suebwonglee, is putting the brakes on overall expansion and moving into a field where competition is less intense -- providing meditation treatment with weight reduction and fitness.
The slimming centre market, particularly in Bangkok, is near a saturation point and consumers have rapidly changed their behavioral trends, opting to go to fitness centres instead of slimming centres. Therefore, the company wants to put its effort into strengthening its business in the domestic market.
"We will suspend selling Body Shape's franchises to investors in the ...
- Expansion on hold, focus changing for Thai slimming centre.
- Newspaper article from: Knight Ridder/Tribune Business News September 4, 2004 700+ words
...Sep. 4--Body Shape Corporation, the slimming centre owned by...fitness. The slimming centre market...suspend selling Body Shape's franchises...expects the slimming centre business...Currently, Body Shape has 19 outlets...
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...continue to expand its Body Shape slimming centre business but Mrs...by introducing two Body Shape for Men branches...year. Three more Body Shape slimming centres...outlook improves. Each slimming centre, with retail space...
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...continue to expand its Body Shape slimming centre business but Mrs...by introducing two Body Shape for Men branches...year. Three more Body Shape slimming centres...outlook improves. Each slimming centre, with retail space...
- Body Shape expansion on hold, focus changing.
- News wire article from: Asia Africa Intelligence Wire September 4, 2004 700+ words
...Bangkok Post) Body Shape Corporation, the slimming centre owned by...fitness. The slimming centre market...suspend selling Body Shape's franchises...expects the slimming centre business...Currently, Body Shape has 19 outlets...
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...Section: Business News - Body Shape Corporation, the slimming centre owned by former finance minister...announced in January, Body Shape was to set up a joint venture...to expand the network of Body Shape slimming centres, its core...
Source: HighBeam Research, Expansion on hold, focus changing for Thai slimming centre.