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Byline: DOUG TSURUOKA
Don't look now, but your typical Internet ad is morphing again.
The new-generation ads pack more audio and run longer than today's typical ads. And they raise the "fun" quotient by including more contests and game-playing.
More than that, analysts say vastly improved video will let online ads start resembling TV commercials in picture quality. Broadband is making the fuzzy, jerky images on many ads a thing of the past.
The trend shows that the online ad industry plans to turn Net ads into a major ad medium to rival TV, print and radio.
Online ads made up only 3.5% of total U.S. ad spending in 2003, says Jupiter Research. It …