AccessMyLibrary provides FREE access to millions of articles from top publications available through your library.
Create a link to this page
Copy and paste this link tag into your Web page or blog:
Broadband Ushers In TV-Quality Online Ads New Types Of Promos Internet ad sector ready to pose bigger challenge to print, radio, television.(INTERNET & TECHNOLOGY)
Byline: DOUG TSURUOKA
Don't look now, but your typical Internet ad is morphing again.
The new-generation ads pack more audio and run longer than today's typical ads. And they raise the "fun" quotient by including more contests and game-playing.
More than that, analysts say vastly improved video will let online ads start resembling TV commercials in picture quality. Broadband is making the fuzzy, jerky images on many ads a thing of the past.
The trend shows that the online ad industry plans to turn Net ads into a major ad medium to rival TV, print and radio.
Online ads made up only 3.5% of total U.S. ad spending in 2003, says Jupiter Research. It …
-
- Online Ads Save UK from Slump
-
Magazine article from: Marketing
October 3, 2007
700+ words
-
- MSN plans to cash in on online ads boom.
-
News wire article from: Business Line
December 24, 2005
700+ words
-
- JAPAN'S CYBER COMM SPEEDS UP VIDEO DISPLAYS IN ONLINE ADS.
-
News wire article from: Asia Africa Intelligence Wire
June 29, 2005
700+ words
-
- MARKETING: Google sees strong shift towards online ads.
-
News wire article from: Business Line
November 22, 2008
700+ words
-
- From Clutter to Clicks: Aggressive Online Ads More Likely to Engage Auds
-
Magazine article from: Daily Variety
Friedman, Wayne
June 7, 2012
700+ words
