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Frank Woolworth's Five-And-Dime Dreams Paid Off Create Your Niche: Onetime farm boy became a big-time businessman by recalling what it was like to count his pennies.(LEADERS & SUCCESS)(BEST OF LEADERS & SUCCESS)

Investor's Business Daily

| September 03, 2004 | COPYRIGHT 2004 Investor's Business Daily, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

Byline: CURT SCHLEIER

Frank Winfield Woolworth wanted more than anything else to become a retailer -- so much so that he did it without pay.

Woolworth (1852-1919), who grew up on a farm in Great Bend, N.Y., earned a certificate in bookkeeping in 1872 just so he could become a storekeeper.

In March 1873, he found an opening at a dry goods store in Watertown, N.Y., but discovered he'd be paid nothing for six months. Store owner William Moore said Woolworth was lucky he didn't have to pay him a tuition fee to learn the business.

Woolworth believed in looking at the long-term picture. He decided the position was his best shot at getting off the farm and starting a life in retail trade. He took the job gladly.

Growing up, he'd read and reread a biography of his idol, Napoleon Bonaparte, and believed the only way to succeed was to stick to his guns. He took a chance and told Moore he could afford to apprentice for only three months before being paid. Moore agreed.

It was the beginning Woolworth had long worked toward.

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