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Regional Media: Local News Travelling Fast.
The regional press is reaching groups of the public that the other media can't.
Ask an advertiser to pick an adjective beginning with 'S' to describe the regional press. The chances are you'll get answers such as 'solid' and 'safe' - even 'staid'. Almost certainly, no-one would plump for 'sexy'.
Regional newspapers don't offer the creative possibilities of TV, the kudos of national press, outdoor's eye-catching canvas or the novelty and excitement of digital media.
Yet while sex appeal may be lacking, the regional press has other charms.
As the Advertising Association's Yearbook figures reveal, it is the only above-the-line medium to ...
- Advertisers feel the pull of the provinces: regional press is taking a growing...
- Magazine article from: Marketing Week Johnson, Branwell September 30, 2004 700+ words
...backed initiative Regional Press: Closer to Home...the home, the local press should be a trusted...in using the regional press for national...However, the regional press still has many...talent to embrace local press. Concerns have...
- THE POWER OF REGIONAL PRESS AT THE TOUCH OF A BUTTON.
- Press release article from: PR Newswire June 1, 2000 700+ words
...Funded entirely by the regional press, AdFast uses industry...to the power of the regional press.'' A further 17...which aims to grow the regional press's share of the national...Britain's regional and local press, represents over 1...
- REGIONAL PRESS: Community news values.
- Magazine article from: Marketing Week Anderson, Lynn January 4, 2007 700+ words
...audience, and the way in which people will turn to their local press for news and information in formats that work for them...and flourish will be those that respond to the market. The regional press is not only reacting: it is innovating and leading the market...
- TEN FACTS ABOUT THE REGIONAL PRESS.(Business)
- Newspaper article from: Birmingham Evening Mail (England) June 25, 2002 700+ words
...minute. There are over 700 regional newspaper websites. Regional press is considered by the UK population to be the most trustworthy...followed by BBC TV (18 per cent). The regional and local press is the UK's second biggest advertising medium. Regional...
- LETTER: Evening editions are vital for local press.(Letter to the editor)
- Magazine article from: Marketing Week January 25, 2007 700+ words
...in your comments on the local press. But one thing you omit...the papers earlier, the regional press is able to reduce editions...no longer spending with regional press and using other media because...having worked eight years for regional press watching these ...
- Internet spearheads regional invasion; MEDIA & MARKETING.(Features)
- Newspaper article from: The Birmingham Post (England) June 26, 2006 700+ words
...communications giant WPP, suggested that local and regional press was more relevant to the daily lives of people...live our lives locally and it seems to me that regional press and local press is much more relevant to our day-today lives...
- LEADER: Why local press is cutting edge.
- Magazine article from: Precision Marketing August 5, 2005 700+ words
...bearing such scintillating titles as Moody Moments and Summer Sizzlers. But Fleet Street could do worse than look to the regional press. Faced with a similar decline in readership - and advertising revenue - firms such as Archant, whose titles include Eastern...
- Charting the regions. (Special Report: Regional Press).
- Magazine article from: Marketing Week Whiteling, Ian September 5, 2002 700+ words
...gloom of falling ad revenues, the regional press has been a beacon, driving up its...campaigns. Advertising in the UK's regional press--made up of more than 1,300 titles...advertising medium behind television. The regional press is performing impressively in a climate...