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The Networkers: Rick Bendel.
A hugely private figure, the man at the helm of Publicis likes to keep a low profile in the industry. John Tylee helps Rick Bendel to overcome his discomfort and talk about his love of learning
You would need to look long and hard to find a senior industry figure whose career and profile are more sharply contrasting than Rick Bendel, the man at the helm of Publicis, the world's fourth-largest global network.
He's been one of the youngest-ever managing directors of a UK agency and played a major role in driving the Publicis agency in London towards the top of the rankings.
Not only is he the first non-Frenchman to command the organisation, now ...
- Asda's Rick Bendel takes on 'consumer champion' role.(Rick Bendel)(Brief...
- Magazine article from: Marketing Week June 28, 2007 700+ words
Rick Bendel, Asda's controversial marketing director...Bendel joined Asda from advertising group Publicis. In a surprise move he took the company's #45m advertising out of Publicis, ending an 18- year relationship, and awarded...
- Asda promotes marketing director after sales surge.(Rick Bendel )
- Magazine article from: Marketing Week February 19, 2009 700+ words
...Supermarket chain makes Rick Bendel chef marketing officer...its marketing director Rick Bendel to chief marketing officer...45m ad business to Publicis' sister agency Fallon...standing ad agency incumbent Publicis Copyright: Centaur Communications...
- PROFILE - RICK BENDEL: Lessons in marketing come from the heart.
- Magazine article from: Marketing Week Bendel, Rick Choueke, Mark June 11, 2009 700+ words
...to place marketing at the heart of its international empire Rick Bendel loves to talk. Even before we start the interview, he is...years that he was the supermarket's main account handler at Publicis. UK: home of retail marketing It is surely a massive compliment...
- PROFILE - RICK BENDEL: Q&A.
- Magazine article from: Marketing Week June 11, 2009 700+ words
What's the crux of your new role? I'm a coach. It's my job to help, educate and get the other [Wal-Mart] brands to a place where marketing plays a much bigger role in each market. Retail marketing in terms of education is about how to get customer insight - what role does shop signage have for
- PROFILE - RICK BENDEL: My last 24 hours.
- Magazine article from: Marketing Week June 11, 2009 700+ words
I called an internal meeting of every sector of our business to talk to them about the digital world. As I was talking, a 25-year-old junior buyer said to me: "You know what, Rick, I go to China every January to buy Asda's Christmas presents for the following Christmas". This is because we have a
- PROFILE - RICK BENDEL: Marketer2marketer.(Viewpoint essay)
- Magazine article from: Marketing Week June 11, 2009 700+ words
* Mark Simpson, marketing director, Ford UK: Asda has always been known for its everyday low price positioning and, since being taken over by Wal-Mart, its price rollbacks. But now it competes with Tesco's discount range and Morrisons as well as the likes of Aldi, Netto and Lidl. How will it avoid
- Publicis Groupe SA Announces First Strategic Decisions and Management...
- Press release article from: PR Newswire October 14, 2002 700+ words
...Appointments involving Publicis Worldwide -- Rick Bendel as Chief Operating Officer, Publicis Worldwide. He is currently...be Vice Chairman of the Publicis Worldwide Comex management committee. Rick Bendel also will direct the worldwide...
- New Management for the Network Publicis Worldwide.
- Press release article from: PR Newswire October 4, 2006 700+ words
...management team. Rick Bendel, Chief Operating Officer of Publicis Worldwide...UK). With Publicis for twenty...professional career, Rick Bendel has made this...Maurice Levy. Rick Bendel says: "I...years with Publicis during which...