AccessMyLibrary provides FREE access to over 30 million articles from top publications available through your library.
Create a link to this page
Copy and paste this link tag into your Web page or blog:
Speaking from the privacy of a park near Partizan's London offices, the US-born director Eric Lynn confesses: 'I've never done an interview that's just about me. It's really very difficult to des-cribe your own work ... What do you think?'
Certainly, the ads on Lynn's reel aren't easy to pigeonhole. One thing they share, however, is a quality of gentle humour.
Lynn's 'hole in one' spot for HSBC's 'world's local bank' campaign features an American golfer who discovers that getting a hole in one in Japan means you must buy your opponents expensive gifts. By some quirk of fate, the man manages to score two holes in one, despite trying to miss the second.
Getting the ball in the hole wasn't easy. 'First, we tried a sling construction and then we had a guy throwing balls out of the woods,' Lynn says.
Like the characters featured in the HSBC campaign, Lynn found himself in unfamiliar territory while shooting. 'Working with Japanese actors was interesting - they couldn't understand a word I was saying. It was ridiculous, but it seemed to work.'
Lynn began his career as a copywriter at the Edinburgh-based agency Leith.
But agency life wasn't for him and he left after six months to enrol at Northwestern Film School in Chicago. In 2002, he was snapped up by ...