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Media: Perspective - No-one's slacking off for the summer over at FHM towers.

Campaign

| September 03, 2004 | COPYRIGHT 2004 Haymarket Business Publications Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

An idle contact of mine suggested last week that Campaign should take it easy during August. 'Sit back, do 'Campaign in Shorts' and go home early,' was the gist of what he said, albeit in slightly riper language.

I suggested to him that this is not the way that wins. 'When the stories dry up like an Iraqi oil-well, we Campaign staffers are more likely to don our flak jackets, Rageh Omaar-style, and get stuck in, than recline with a Campari and soda,' I exaggerated pompously.

But, during one of my regular stretches for the Martini bottle last weekend, something work-related managed to attract my eye. The cover of the arch lads' mag FHM. Not my usual fireside read but then who could resist the coverline: 'What gets girls hot?'

Until last month, FHM was officially the best-selling monthly magazine in the UK. But now, thanks to the runaway success of Glamour, it no longer occupies the coveted top slot.

FHM has just appointed a new editor. Ross Brown, who was previously its features editor, has replaced David Davies, a very successful editor who had two stints in the chair. Before promoting Brown, the magazine underwent a redesign and Brown was part of the team that worked on this.

The Emap magazine is an outstanding success story. Despite a recent sales decline of 4.5 per cent to 573,713 copies (not bad in light of the men's weeklies ...

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