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Media Forum: Will Sky One's revamp draw in viewers?(British Sky Broadcasting Group PLC. Sky One)
Sky One is not attracting enough viewers, so its revamp and high-profile new shows need to work hard.
The first round of Sky's major investment programme is kicking in. As competition in the multichannel marketplace increases, its flagship entertainment channel Sky One is hoping to impress audiences and advertisers with a revamped identity and high-profile new shows.
It has pensioned off its trademark orange in favour of a glossier, more upmarket look for its idents. And its autumn schedule includes several US imports and some home-grown commissions.
The critically acclaimed Western, Deadwood, from HBO, tops the list.
The series, set in South Dakota, combines fictional and historical characters.
It stars an almost unrecognisable Ian 'Lovejoy' McShane and airs on 21 September.
And Sky One is billing 4400 -where 4,400 abductees are returned by their alien captors - as 'the must-see sci-fi series of the year'. Meanwhile, the nerd-pleaser Battlestar Galactica has been refreshed to appeal 'beyond the sci-fi genre'. In other words, girlfriends might not switch off.
- MOVES: Current.(appointment of James Baker)(Brief article)
- Magazine article from: New Media Age February 5, 2009 700+ words
Cross-platform media company Current has appointed James Baker to the new position of general manager for the UK. He moves from BSkyB where he was MD of Sky Networked Media, responsible for web, mobile, interactive TV and broadband content...
- Bush Names James Baker Secretary of State; Once Again, Democrats Debate Why...
- Newspaper article from: The Washington Post David S. Broder; Paul Taylor November 10, 1988 700+ words
Republicans searched the skies for signs of a missing political mandate yesterday while Democrats shook off the dust of another presidential defeat after an election...
- James Baker Discusses Netanyahu's Election
- Transcript from: NPR All Things Considered June 2, 1996 700+ words
...00-0000 Former secretary of State James Baker says he has hope that the Middle East...his promises. SUSAN STAMBERG, Host: James Baker is on the line with us from his home...Thanks for joining us, Mr. Baker. JAMES BAKER, Fmr. Secretary of State: Thank you...
- Former Secretary of State James Baker to provide keynote address at Ariba's...
- Press release article from: M2 Presswire February 15, 2002 700+ words
...ARIBA: Former Secretary of State James Baker to provide keynote address at Ariba...announced today former Secretary of State James Baker will give the keynote address at its...Hotel in Anaheim, Calif. The honorable James Baker will join David Strauss, vice president...
- Art college's president to step down ; James Baker, a photographer, is credited...
- Newspaper article from: Portland Press Herald (Maine) MEREDITH GOAD By MEREDITH GOAD Staff Writer September 26, 2009 700+ words
...college's president to step down ; James Baker, a photographer, is credited with...amp; State Type: News PORTLAND -- James Baker, president of the Maine College of...Photos: Caption: 2006 Press Herald file James Baker plans to leave at the end of the academic...
- James Baker
- Picture from: Archive Photos September 1, 1994 700+ words
...stern. pensive. contemplative. Baker, James indoor James Baker, shown here at the Foreign Relations Committee hearing on...Secretary. Chief of Staff. Baker microphone people. government James Baker Copyright (c) Archive Photos.
- James Baker formerly of Mount Prospect.(Obituaries)(Obituary)
- Newspaper article from: Daily Herald (Arlington Heights, IL) August 6, 2006 700+ words
James Baker formerly of Mount Prospect James Baker died Sunday, July 30, 2006, in Concord, Mass. Services will be held at a later date at the Irving Park Cemetery in Chicago. Mr. Baker was employed by the Railway Post Office out of Chicago...
- James Baker, outsider in the inner circle.
- Magazine article from: U.S. News & World Report January 21, 1985 700+ words
When Treasury Secretary-designate James Baker, 54, became Ronald Reagan's White House chief of staff...enemies." It is a rule of thumb that seems to have served James Baker well in Washington. William Bennett Back-to-Basics Man...
