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Quiet Storm Sci-Fi Channel work targets a mainstream audience.(Brief Article)
The Sci-Fi Channel is aiming to position itself as more mainstream with a through-the-line campaign created by Quiet Storm.
The agency's first work for the brand, which breaks this week, adopts a testimonial style. It attempts to alter preconceptions surrounding the genre's audience, while promoting the channel's key autumn programmes, Mad Mad House and The Dead Zone.
One of the ads opens on a vox pop with a man, who says: 'If I could predict the future, stop a disaster, it would be wrong, but I feel in my heart I would be compelled to try to do something.' Images from The Dead Zone then flash up, while a voiceover suggests if you want to see how to predict the future properly then you should watch The Dead Zone. The strapline reads: 'There's a little bit of geek in all of us.'
The creative concept was developed by Quiet Storm. Steve Sander was the director through Sci-Fi's ...
- Sci-Fi Channel gives Quiet Storm creative account after review.(Brief Article)
- Magazine article from: Campaign August 27, 2004 700+ words
Quiet Storm has been appointed to...of Stephen King's The Dead Zone and the UK premier of...Channel, said: 'We chose Quiet Storm because it understands...marketing communications.' Quiet Storm's appointment follows...
- QUIET storm project Receives $25,000 Grant from Target Stores; Target is First...
- Press release article from: PR Newswire November 30, 1998 700+ words
...MINNEAPOLIS, Nov. 30 /PRNewswire/ -- The QUIET storm project today announced it has received...reality," said Maxine Barnett, the QUIET storm project spokesperson. "Target's...nationwide is nearly $500,000." The QUIET storm project is a collaboration of five Minnesota...
- Quiet Storm abandons Lastminute business.(Agencies)
- Magazine article from: Marketing Week December 11, 2003 700+ words
Quiet Storm has resigned the Lastminute.com account...term commitment from Lastminute. Quiet Storm has worked on three projects, including...footing." Prior to the appointment of Quiet Storm, Lastminute's advertising was handled...
- Quiet Storm creates film company from production arm.(Brief Article)
- Magazine article from: Campaign April 12, 2002 700+ words
Quiet Storm is spinning off its production arm into a separate company called Quiet Storm Films, and is hiring two more directors...and Steven on board, and the new direction Quiet Storm is taking. We feel it is important to establish...
- Lastminute.com splits with Quiet Storm over fees.(Brief Article)
- Magazine article from: Marketing December 11, 2003 700+ words
...Lastminute.com's advertising agency, Quiet Storm, has resigned the internet-based...s account after just six months. Quiet Storm was appointed in June to work for the...com over remuneration. According to Quiet Storm, discussions between agency and client...
- Quiet Storm wins pounds 3m Mattessons meat task.(Kerry Foods Ltd. appoints...
- Magazine article from: Campaign November 29, 2002 700+ words
Kerry Foods has hired Quiet Storm to revitalise its Mattessons cooked...well as Partners BDDH and Soul. Quiet Storm will be working on a range of above...both Mattessons and Richmond. The Quiet Storm managing and creative director...
- Quiet Storm produces ads for Living TV show.(Brief Article)
- Magazine article from: Campaign October 3, 2003 700+ words
Quiet Storm has created a series of humorous TV...10pm. It is the first to emerge since Quiet Storm was appointed to the Flextech-owned...Kate Pirouet was the producer through Quiet Storm Films. Media planning and buying was...
- Quiet Storm creates chef for Schwartz.
- Magazine article from: Campaign January 30, 2004 700+ words
Quiet Storm has created a virtual chef to promote...director was Trevor Robinson through Quiet Storm Films. It is the second campaign the...products marketing for Schwartz, said: 'Quiet Storm has created a campaign that resonates...
- Quiet Storm lands Childline business.(advertising contracts)(Brief Article)
- Magazine article from: Campaign May 6, 2005 700+ words
...s charity Childline has appointed Quiet Storm to launch its first above-the-line...somebody. The account was handed to Quiet Storm without a pitch. The charity has run...Sharma, the new-business director at Quiet Storm, explained: 'Childline said it was...
- Quiet Storm TV commercial for Heat repositions title as OK! rival.
- Magazine article from: Campaign Hall, Emma May 5, 2000 700+ words
...title owned by Emap Elan, has appointed Quiet Storm to create a television campaign underlining...enough details of Heat's content. Quiet Storm's commercial, which is on air this...More!. Trevor Robinson, a founder of Quiet Storm, directed the ad, which he wrote with...