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Tri-Direct beats two to secure COI Royal Marine assignment.(Brief Article)

Campaign

| September 03, 2004 | COPYRIGHT 2004 Haymarket Business Publications Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

COI Communications has appointed Tri-Direct to develop a direct response campaign aimed at boosting the number of Royal Marine recruits.

Tri-Direct triumphed in a three-way pitch against Manning Gottlieb OMD and Equimedia to win the brief.

The campaign, breaking in the autumn, sees the elite unit make its direct response TV advertising debut.

The DRTV will be backed by direct mail, e-mail and inserts, which direct its target audience (men aged 16 to 31) to the Royal Marines recruitment phoneline or microsite.

The inserts will run in specialist magazines to try to generate a higher quantity and quality of ...

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