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Sony highlights benefit of digital photography.(Brief Article)
Fallon has created a pan-European through-the-line campaign for Sony that brings to life the spontaneity of digital photography.
The multimedia campaign shows people using the Sony Cyber-Shot to take photos around the world.
Already launched in Greece and Russia, the ads will begin appearing on screens in pubs and clubs across the UK in September, before their TV debut at the end of October.
The 60-, 30- and 20-second cinema and TV spots capture people using cameras while playing football or dancing, and as they jump into a river or out of a train window. The endline reads: 'Don't think. Shoot. You make it a Sony.'
The commercials were written and art directed by Sam Heath and Frank Ginger and directed by Antoine Bardou-Jaquet, the director of Honda's 'cog', through Partizan Midi Minuit.
Five poster and press executions continue the ...
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Digital photography is fast becoming a natural fit for prepress services providers. Digital photography continues to gain acceptance in...providers in particular are finding that digital photography can be a profitable response to...
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...today announced a major focus on digital photography at Macworld Conference & Expo...services and product insight about digital photography - always one of the most popular...photographers. Taught by best-selling digital photography author, Derrick Story, this conference...
- Examine the Digital Photography Market.
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...Cameras industry is available in its catalogue. The Digital Photography Market http://www.reportlinker.com/p097913/The-Digital-Photography-Market.html The Digital Photography Market Report will include market sizing and information...
- Nikon Powers Windows XP Digital Photography Web Site With Articles and Tips to...
- Press release article from: PR Newswire May 3, 2002 700+ words
...for Microsoft's new Windows XP Digital Photography Web Site (http://www.microsoft...resources and information about digital photography to help photographers, from amateur...creative and have more fun with digital photography. Visitors seeking information will...
- Snapshot: teaching digital photography on DVD.(case study)
- Magazine article from: EMedia, The Digital Studio Magazine Misek, Marla February 1, 2004 700+ words
...to-earth manner. To date, For Dummies has published three books on digital photography: Digital Photography For Dummies (September 2002), Digital Photography All-in-One Desk Reference For Dummies (February 2003), and Shooting...
- Interactive Publisher Releases Digital Photography DVD.
- Press release article from: PR Newswire April 22, 2003 700+ words
...content, today announced the release of Digital Photography Captured, Volume 1, which explores the exciting new world of digital cameras and digital photography. Digital Photography Captured, Volume 1 is presented in an...
- The Digital Photography Companion--New from O'Reilly Practical Photography...
- Press release article from: M2 Presswire April 11, 2008 700+ words
...April 2008-O'Reilly UK: The Digital Photography Companion--New from O'Reilly...Derrick--author of the bestselling Digital Photography Pocket Guide - http://www...portable new guidebook--The Digital Photography Companion (O'Reilly Media...
