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Plain-speaking Prudential makes link with Parkinson.(Brief Article)
WCRS has created a series of idents to support Prudential's sponsorship of Michael Parkinson's ITV chat-show.
The work presents the Prudential brand as plain speaking by aligning it with the straight-talking Yorkshire host, famous for his no-nonsense interview technique.
The idents continue the poetry theme WCRS established in 2002 with its 'plan from the Pru' campaign.
The five-, ten- and 15-second spots (eight per show) consist of close-up shots of people's mouths. Each mouth utters a short poem on the theme of 'honest dialogue'.
The mouths belong to a wide range of men and women, presenting as many ages and ethnic and regional origins as possible. They are filmed in a mixture of colour and black-and-white photography.
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