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Goodstuff takes on Knickerbox strategy and planning task.(Brief Article)
Knickerbox, the underwear retailer, has appointed Goodstuff to work on its communications strategy.
The agency, launched in January by the former Manning Gottlieb OMD directors Andrew Stephens and Ben Hayes, will work with Knickerbox on consumer research, brand positioning, communications planning and creative ideas.
The company has been appointed on a retained basis, following Knickerbox's decision to aim its lingerie at a broader range of women.
Goodstuff already works for Ann Summers, which owns Knickerbox. Knickerbox has 25 dedicated stores and 43 concessions within Ann Summers outlets.
Knickerbox does not retain a creative advertising agency and will work on a ...
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- Newspaper article from: The Birmingham Post (England) February 11, 2000 700+ words
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- Magazine article from: In Store Marketing March 1, 2000 700+ words
Underwear retailer Knickerbox has outsourced its entire marketing...to Decibel Marketing, is handling Knickerbox's marketing activities following...managing director Mike O'Connor Knickerbox didn't have a proper marketing...
- Knickerbox is to introduce its new store concept to the King's Road in London,...
- Magazine article from: In Store Marketing May 1, 2003 700+ words
Knickerbox is to introduce its new store concept to the...merchandise the product more "commercially". Knickerbox's in-house design team created the new...explains Paige Mengers, head of marketing at Knickerbox.