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Levi's campaign focuses on flirtation.(Brief Article)
Flirtatious encounters between young men and women in urban settings continue to form the basis of three dialogue-based commercials for Levi's Anti-Fit 501s from Bartle Bogle Hegarty.
The pan-European campaign, which breaks on 1 September, is the second for the new range of jeans. The first broke in February and abandoned the epic, music-heavy style previously associated with the brand.
The new work focuses on conversations between characters, with the jeans playing a central role.
In the first spot, a man takes his jeans to a tailor simply to show them off to the girl behind the counter, who thinks he wants them altered.
The second involves a guy on a bike, who tries to get the object of his desire, a ...
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