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Virgin Holidays uses Kitcatt Nohr work to highlight free flights.(Brief Article)
Virgin Holidays is using a through-the-line campaign by Kitcatt Nohr Alexander Shaw to highlight an offer on flights from Manchester Airport.
The campaign, which breaks next week across regional radio, newspapers, direct mail, radio and e-mail, promotes an offer inviting families to take a child for free.
One press ad shows two children - one is tanned and happy, the other pale and grumpy because he was left behind.
The mailpack includes a spinner with space for each child's name to be ...
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