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SilverSpoon to back low-cal version with pounds 1m TV launch spot.(Brief Article)
SilverSpoon is backing the launch of its low-calorie sugar variant, SilverSpoon Light, with a pounds 1 million TV commercial created by Walsh Trott Chick Smith.
The ad, which breaks on 6 September, targets housewives. It features three mean-looking, overweight rappers from Los Angeles enjoying a traditional English tea in a Cotswolds cottage.
The rappers sing about how they are going to 'swap the streets for the galleries and switch to the sugar that's got fewer calories' to show how they are lightening up. ...
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