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Fay Ripley stars in new TV campaign for Lotto.(Brief Article)
Camelot, whose National Lottery advertising was for so long synonymous with the golden finger of fate, is introducing a new character called Lady Luck in a bid to drive ticket sales.
The character, played by the Cold Feet actress Fay Ripley, makes her debut in television ads breaking nationally this week.
The initiative is part of a pounds 12 million investment by Camelot in marketing activity between now and the end of the year.
Created by Abbott Mead Vickers BBDO, Lady Luck takes an unashamedly positive outlook on life, dispensing advice in a self-assured and mischievous way, while urging people to 'think lucky'.
The voiceover for her companion, Barry, a miniature pet unicorn, is provided by the comedian and chat-show host Graham Norton.
Ripley, who replaces Billy Connolly as the face of Lotto, stepped into the part after the US film actress Whoopi Goldberg is said to have turned down the role because of her fear of flying to the UK.
The advertising is intended to build on what ...
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