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Vaughan stars in ad to support Nescafe on-pack promotion.
Johnny Vaughan is to star in a new television campaign for Nescafe Original, which encourages coffee drinkers to 'love the morning'.
The 30-second spot, which was created by McCann Erickson, promotes an on-pack offer, which invites consumers to text to win a prize of pounds 100 each morning.
It opens with a man dressed in his pyjamas sitting in his kitchen drinking coffee, when Vaughan bounds in to give him pounds 100 in cash.
The spot aims to show that Nescafe Original helps to make mornings more pleasurable. Vaughan was selected because of his association with mornings through his 95.8 Capital FM breakfast show and his stint as a presenter on Channel 4's The Big Breakfast.
The ad, which breaks this week, was ...
- New look for Nescafe Original. (Redesign).
- Magazine article from: Food Engineering & Ingredients December 1, 2001 700+ words
...Nestle's flagship coffee brand, Nescafe Original, will be appearing in the UK and...Massmould. This is the first new look for Nescafe Original since the 1970s, and is the result...s full flavour. "By relaunching Nescafe Original in this contemporary and striking...
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- Magazine article from: Grocer December 11, 2004 700+ words
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- Nescafe is given a 10m [pounds sterling] pick-me-up.(Nestle S.A. plans...
- Magazine article from: Grocer MOWBRAY, SIMON September 29, 2001 700+ words
Nestle is to back the relaunch of its flagging Nescafe Original instant coffee brand with a 10m [pounds sterling...We believe our strategy will grow sales for both Nescafe Original and the category as a whole. We particularly need...
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- Nestle's.(Nescafe Original coffee)(International Pages)(Brief Article)
- Magazine article from: Grocer September 1, 2001 700+ words
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- Magazine article from: Grocer July 21, 2001 700+ words
Trials of a self-heating, ready-to-drink can of Nescafe Original have been postponed until the end of September due to technological hitches. Nestle's `hot when you want' coffee cans were due to go on offer in retail outlets across the Central TV area in May.
- Campaign trail. (Brandwatch).(advertising news briefs)
- Magazine article from: Grocer May 17, 2003 700+ words
NESCAFE manufacturer Nestle brand Nescafe Original agency McCann-Erickson budget part of a 10m [pounds sterling] spend A new campaign for the coffee brand aims to show that people need it to get started...
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- Press release article from: PR Newswire April 23, 1986 700+ words
...locally?" That's the question that prompted McCann-Erickson North America to announce the launch of a new full-service subsidiary, McCann-Erickson Regional Marketing Co. McCann-Erickson Regional Marketing, headquartered in Atlanta...
