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Cadbury reveals Heartbeat TV idents.(Brief Article)
Delaney Lund Knox Warren & Partners has created a series of idents to support Cadbury Hot Chocolate's sponsorship of the ITV1 drama Heartbeat.
The brand, produced by Premier Foods under licence from Cadbury, is investing pounds 1.6 million in the sponsorship - its first TV presence for 18 months.
DLKW has created a series of idents based on the idea that by watching Heartbeat with a cup of chocolate in your hand, there is no need for other comforts such as a pair of slippers.
The idents feature several scenarios where novelty orange slippers have to face up to a new life after being abandoned in favour of Cadbury Hot Chocolate. They use the endline: 'Bye bye slippers.'
Heartbeat, returning for a 14th series this autumn, was ...
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