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WCRS has cast a joke-cracking Red Indian to front a series of idents to support Mini's sponsorship of the Channel 4 comedy drama Green Wing.
Over the course of 30 idents, the character, named Mini Ha Ha in reference to the character of the same name from the novel Hiawatha, travels the country telling jokes to the public.
Although the jokes feature unexpected twists, they are generally of poor quality and delivered in such an unusual dead-pan style that they are met with blank expressions from the unimpressed public.
The idents were written by Dave Cornwell, art directed by Jane Briers and directed by Leslie Ali, the joint ...