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Minghella directs new Guinness television ad.(Brief Article)
Diageo is looking to update the Guinness brand through the second ad in its 'out of darkness comes light' series, created by Abbott Mead Vickers BBDO.
'Mustang', which follows on from 'moth', was directed by Anthony Minghella, the director of films including The English Patient and Cold Mountain.
The star of the 60-second spot is a convict who is transported from LA to a ranch in the desert, where, as part of their rehabilitation, the men learn to tame wild horses.
Most of them attempt - and fail - to do so by restraining the horses.
But the newcomer takes a different approach, choosing instead to set his black horse free so that he can gain its trust.
The ranch rangers then take the convict out to the desert to find the animal. When he does, it allows him to stroke it. As the convict looks into the horse's eyes, the scene changes to resemble the swirl on the head of a pint of Guinness. The endline reads: 'A story of ...
- Abbott Mead Vickers.BBDO.(Digests)(Abbott Mead Vickers/BBDO Ltd.)(Guinness...
- Magazine article from: Marketing Week June 10, 2004 700+ words
Abbott Mead Vickers.BBDO has created a 3.5m [pounds sterling] TV campaign for Guinness Draught Extra Cold, which pays 'homage' to the old Pure Genius campaign ...
- THE CLIENT.(Abbott Mead Vickers)(Guinness PLC)(Brief Article)
- Magazine article from: Creative Review June 1, 2001 700+ words
...was marketing controller for Guinness when they decided to end their...was a very big decision for Guinness. We'd worked successfully...It was, of course, Abbott Mead Vickers that won the pitch, with...but Fennell and the team at Guinness were quietly confident in...
- GUINNESS DREAMER COMMERCIAL FROM ABBOTT MEAD VICKERS.BBDO.(Brief Article)
- Magazine article from: Creative Review May 1, 2001 700+ words
Last year, Surfer was voted the best ad ever: amazingly its successor, Dreamer, pushes the envelope even further. A squirrel in a pub awakes with a start and announces to his furry friends that he's had the weirdest dream, In his subconscious, the squirrel is a man; a drinker and a dreamer champion
- GOOD THINGS COME TO THOSE WHO WORK.(Abbott Mead Vickers)(Brief Article)
- Magazine article from: Creative Review CARSON, PAULA June 1, 2001 700+ words
...producing a short film for Abbott Mead Vickers' twentieth birthday party...the list to pitch for the Guinness account. They were pretty...later, the three ads for Guinness from Carty and Campbell...Gunn report, worldwide, Guinness Surfer was the first and Bet...
- Abbott Mead Vickers. (Digests).
- Magazine article from: Marketing Week March 7, 2002 700+ words
Abbott Mead Vickers. BBDO is launching a poster campaign for Guinness. The campaign will include a picture of a pint of Guinness, but will not include the brand name.
- Abbott Mead Vickers...
- Magazine article from: Marketing Week June 1, 2000 700+ words
Abbott Mead Vickers.BBDO has created an ukp11m TV advertising campaign which aims to...AMV.BBDO art director Walter Campbell - one of the creators of the Guinness 'Surfers' ad - also worked on the ad. The campaign will be shown...
- Abbott Mead Vickers.BBDO.(Digests)(Brief Article)
- Magazine article from: Marketing Week February 26, 2004 700+ words
Abbott Mead Vickers.BBDO has created a 6.5m [pounds sterling] TV campaign for Diageo-owned Guinness. The ad breaks this week, with media handled by Carat.
- AMV wins Diageo 'drink safe' brief. (Agencies).(Abbott Mead Vickers/BBDO...
- Magazine article from: Marketing Week Singh, Sonoo July 3, 2003 700+ words
...Saatchi & Saatchi, Mother and Miles Calcraft Briginshaw Duffy. AMV handles advertising for the Guinness brand, which includes Guinness Draught and Extra Cold. Diageo is moving to promote responsible drinking in order to preempt government...