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Tiger Beer prepares pitch for its creative UK advertising task.(Brief Article)
The Singapore-based Tiger Beer is looking to increase its presence in the UK market and is set to draw up a shortlist of creative agencies to pitch for its advertising account.
In the UK, the company relies upon advertising created overseas, which is placed by Mediaedge:cia.
However, Tiger Beer is now keen to get its message across to a larger audience to enable it to compete more effectively with rival premium bottled beers such as Cobra.
In advance of increasing its advertising spend, the brand has stepped up its sponsorship activity in the UK in recent months.
For example, Tiger put its name to the Asia Extreme Film Festival for the UK film distributor Tartan Films.
The event began in July and will run until October. Tiger's involvement includes running a ...
- Tiger Beer seeks UK brand agency.(Brief article)
- Magazine article from: Marketing Week June 21, 2007 700+ words
Tiger Beer is looking for its first retained UK agency. It is understood to...project basis. Earlier this year, Tiger Beer UK embarked on its first TV sponsorship...the leading Asian beer in the UK. Tiger Beer is the flagship brand of Asia...
- Experiential: Tiger Beer sets out for round UK kickboxing tour.(Brief Article)
- Magazine article from: Promotions & Incentives September 30, 2004 700+ words
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- Tiger Beer plans UK spending hike to pounds 5.5m.(Brief article)
- Magazine article from: Marketing March 19, 2008 700+ words
Tiger Beer is to put pounds 5.5m into promoting...biggest marketing investment in the UK to date. Last year the brand had a UK adspend of just pounds 85,000, according...Partners, it is running in six major UK cities, including London, where Tiger...
- Tiger Beer in talks over UK consumer account.(Brief Article)
- Newspaper article from: PR Week (UK) January 30, 2004 700+ words
Singaporean lager brand Tiger Beer is in discussions with agencies over its 2004 UK consumer PR contract. Aurelia...pounds 80,000. Tiger Export UK market development manager, Europe...The brand is distributed in the UK by Ubevco.
- IN BRIEF: Tiger Beer website.(new websites Tigerbeer.co.uk )(Brief article)
- Magazine article from: Marketing Week June 8, 2006 700+ words
Tiger Beer has rolled out a new website for the UK, designed by London- based Marotori Technical Services. It...of ten new sites for markets around Europe. Tigerbeer.co.uk uses a content management system that allows the brand manager...
- Media: Tiger Beer UK signs as exclusive sponsor.(Brief article)
- Magazine article from: Campaign March 30, 2007 700+ words
Tiger Beer UK has signed as the exclusive sponsor of the Sky Movies Indie channel. The deal will also include sponsorship of the Sky Arts channel, coverage in the monthly Sky Movies magazine and permanent branding and advertising on the Sky Movies website
- IN BRIEF: RPM appointed by Tiger Beer UK.(contracts)(Brief article)
- Magazine article from: Marketing Week April 5, 2007 700+ words
RPM has been appointed by Tiger Beer UK to work on experiential projects to highlight the brand's commitment to Asian film. The events form part of a wider campaign...
- Careers: Just the Job - Brand manager, Tiger Beer UK.(Brief Article)
- Magazine article from: Marketing March 8, 2006 700+ words
As brand manager of Tiger Beer, Zoe Smith luckily does not have to deal with real tigers. Although...association with other 'cool' brands - during London Fashion Week, Tiger Beer sponsored two events for fashion labels Oki-ni and Tsubi.
- Marketing Mix: Pen Portrait - Steven Greaves, marketing manager at Tiger Beer...
- Magazine article from: Marketing January 10, 2007 700+ words
...the underline and full stop, reveal that this guy's public image really counts. Gemma Adams, assistant brand manager at Tiger Beer, says: I agree that Steven is very goal-minded and he definitely works best when there is a clear plan in place to achieve...
- Tiger Beer begins local brew in Thailand.
- News wire article from: Asia Africa Intelligence Wire August 23, 2004 700+ words
...and bars in Thailand. Tiger Beer has an impressive pedigree...to its name. In 1998, Tiger Beer won top honours at the...Awards (BIIA) in the UK. The BIIA is considered...In April this year, Tiger Beer won the Gold medal in...
